AT&T Makes A Facebook Grab For Latinos

INSIDE FACEBOOK — AT&T launched a three-pronged online marketing effort aimed at Latinos this month, opening pages on Facebook, MySpace and YouTube, as part of a larger strategy to stay competitive in increasingly changing economic and demographic conditions, according to the company. AT&T said these new platforms were aimed at keeping Latino customers up-to-speed on the company’s offers, but also to meet the media needs of a population that is statistically younger than the rest of the country...