Army Of Tweeting Tax Pros Leads H&R Block Social Push

ADVERTISING AGE — H&R Block has sold do-it-yourself tax-preparation software for 15 years, but it hadn't done much to market it. After all, the bulk of the company's business comes from 12,923 retail storefronts where preparers do taxes for people who can't or don't file their own. But this year, the $4.1 billion company is backing "H&R Block At Home" software with a marketing program including an ambitious social-media push...