SOCIAL MEDIA EXAMINER — Did you know you can use social media to influence website visitors to stick around, read your content, become a subscriber or even tell their network about you or your business? You can, and social media can be more effective than other forms of influence, as you’ll see in a minute. First, let’s talk about the phenomenon I’m referring to. Influencing people you don’t know (in this case, new web visitors) by using information is known as social proof. Social proof isn’t a new concept, or one that only applies to social media. It’s a psychological phenomenon. Marketers have used social proof as a fundamental principle for years...