Airline ‘Twares’ Are ‘Cheep’: Measuring Twitter’s Impact On Airline Bookings

COMPETE BLOG — Twitter continues to capture the attention and imagination of marketers; the site has posted twenty consecutive months of all time highs in site traffic. Its 23M+ monthly user base (as of July) provides a huge opportunity for brand marketers to directly engage customers, drive brand awareness, and drive revenue. Jetblue, Southwest and United are the most active airline brands on Twitter with approximately 1M, 460K & 30K ‘followers’ respectively (at the time of writing). Leveraging its ability to track consumer behavior across the internet, Compete measured the directional potential for twitter traffic to drive airline business by quantifying the extent to which shoppers of these airlines also visited Twitter...