Affluent Women Dramatically 'Multiply' Major Purchases With Word-of-Mouth

Original Source: Marketing Charts, Oct 22 2008
Author: Marketing Charts

A new subset of affluent women dubbed “Marketing Multipliers” spends twice as much as other affluent women on consumer electronics and fashion, and uses dramatically more online and offline word-of-mouth to drive increased purchases, according to a study from the New York Times Company...

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