Ad:tech Panel Urges Deliberate Approach To Social Media

CLICKZ — Participating in social media can help a brand in many ways, but successful strategies must tie into business objectives, agreed an expert panel at ad:tech New York on Thursday. Many brands are beginning to realize the importance of participating in social media sites like Facebook and Twitter, but they can get overwhelmed by the noise if they're not careful, according to Pete Blackshaw, EVP of digital services for Nielsen Online...