AdNectar Serves Over 2 Billion Virtual Goods Over Social Networks

TECHCRUNCH — AdNectar, a word-of-mouth marketing service for agencies and brands fielding campaigns on social networks, announced today that it has reached 2 billion virtual goods served from its platform. AdNectar has clients ranging from Gillette and Funny or Die to Jelly Belly and Snapple/Dr. Pepper. Also, over 10 million virtual goods have been sent between friends on social networks. According to data from AdNectar, campaigns reach scale fast. For example, over 1 million Malibu Rum branded drinks were sent in two weeks; and over 1 million Nestle Toll House cookies were sent for the "Bake some Love" campaign...