A Whitepaper For Brands Ready For An Enterprise-Level Social Media Plan

DIGITAL INFLUENCE MAPPING PROJECT — A few weeks back, I was asked to share my POV on what the more sophisticated brands are doing in socila media. It's not about a stand-out campaign covered in one of the trades,nor about the next brand to adopt Twitter. Many big brands have a few years of exploration under their belts and are turning to establishing a more strategic, enterprise-wide approach to using social media both to market and to change the way they do business. Download and share the document. I promise to clean-up some clumsy typos but I wanted to get it out there even in a rough form to share some ideas and spark some discussion...