A Marketer's Guide To Being Anti-Social Online

INFLUENTIAL MARKETING BLOG — Everyone wants you to be social. If you're a marketer, you have heard about a million times in recent weeks, months and years about the power and necessity of social media. Get a blog, get on Twitter, create a fan page...every piece of advice seems to point towards being more social, more open and more transparent. Let's take a deep breath together. This post is not the kind of advice you'd expect to get from a "social media guy" like me. In fact, it's downright antisocial. To put it more accurately, it is about the right times to be anti-social...