86% Of Companies Plan Social Media Budget Bumps
MARKETING CHARTS — The majority of companies in a recent survey are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity, according to a report produced by Econsultancy and bigmouthmedia. The "Social Media and Online PR Report" provides detailed information about how companies are using online PR tactics and social media sites -- including Facebook and Twitter -- for marketing and customer service. The research found that an overwhelming majority of companies (86%) surveyed plan to spend more money on social media in 2010, and a further 13% are planning to keep the same level of budget...
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