8 Best Practices For Retailers On Facebook Pages

INSIDE FACEBOOK — When it comes to retail, brands launching social media campaigns must do so with increasing sensitivity to the privacy of their customers. Shopping, or “retail therapy” as people joke, is no doubt a social activity, but it’s clear that when you begin sharing shopping details at a more granular level (especially purchases), some users begin to balk. Facebook is now home to over 250 million users who are actively fanning their favorite retail brands on Facebook and showing ongoing participation later. So what are the leading brands doing right?...