7 Steps To Add Value With Customer Ratings & Reviews

MASHABLE — By now, most companies realize their customers are their most valuable advocates – and when their customers share their credible opinions via reviews, it increases sales of their products and services and deepens brand engagement. The majority of large brands now offer some type or ratings and review system on their sites, because consumers now expect to be able to read and contribute peer reviews before making purchase decisions – so much so that some 82% of consumers say they find reviews "extremely valuable or valuable," according to a recent survey. If all you’re doing is offering rating or review functionality, you’re likely not getting the maximum benefit. If you already have a ratings and reviews system in place – or if you haven’t yet taken the plunge – there are several steps you can take to improve the effectiveness of your consumer reviews programs...