7 Reasons Why Small Businesses Should Take A Look At Foursquare

DUCT TAPE MARKETING — In an end of the year prediction post I wrote for OPEN Forum, I listed location aware social media tools as something that would get big time attention in 2010. (See: 5 Trends that Will Shape Small Business in 2010) The idea behind location awareness is that people will use the GPS capabilities in today’s mobile devices to check-in, tweet, review, and refer and add their location while doing so. Today I would like to talk about what I think is one of the first location aware services that is already beginning to impact small business. The service is called Foursquare and while it’s receiving lots of hype from the bleeding edge social media types as the next Twitter, it may be totally foreign, or at least nonsensical, to many small business owners...