6 Ways To Protect Your Brand With Social Media

INFLUENTIAL MARKETING BLOG — Just about every week I see an article or have a conversation with a client about the potential risks of social media and how to manage them. Quite frankly, there are many ways that social media can go wrong and cause problems for a brand, and as someone who shares advice on using social media for marketing - I can readily admit that. What I haven't seen as much discussion about is how social media could be used to protect your brand. Not fighting back after a crisis happens, but proactively as a tool to prevent people from hijacking, corrupting or negatively impacting your brand. What if you were to see social media as a way to prevent these effects instead of a potential conduit to increase them? Here are a few ideas for how you might use social media to protect your brand...