5 Ways TurboTax Is Reinventing Tax Day With Social Media

Original Source: Influential Marketing Blog, Apr 13 2009
Author: Rohit Bhargava

If you are among the millions of Americans dreading the next few days until April 15th, you are not alone. Tax season is upon us and as every form of media conspires to remind you of the significance of Wednesday, whether you do your own taxes or not, you are likely feeling some pressure. In this midst of this 1099-imposed national rise in stress, TurboTax (a leading self-service software solution to do your own taxes) is finding their authenticity through social media and helping to reduce (if not to remove) the stress involved in these last few days of taxes. TurboTax has been pioneering in their use of the web for several years now, using crowdsourcing to let people answer one another's questions at every step of the tax process and offering integration between financial systems to move tax information around - but this year they are using Facebook, Twitter and Myspace to help them not just stand out as a tax software solution, but to reinvent many American's experience of tax day in the process. Here are a few unexpected things they are doing - mostly powered by social media...

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