5 Ways To Rock Customer Review Sites

DUCT TAPE MARKETING — There’s been a fair amount of coverage recently about the ins and outs, good and evil, usefulness and rudeness of customer rating and reviews sites. No matter how you feel about these social recommendation sites, if you own a small business of any kind, it’s time to get serious about figuring out and playing the game. Customer review sites are basically local directories that allow users to add and express their opinions about the various businesses in the directory. Visitors to the site can conduct a search for a plumber in San Diego and get listings along with ratings and reviews from customers of that business. The biggest players currently are...