5 Ways Brands Fail In Social Media

IMEDIA CONNECTION — Social media is young and remains undefined in many ways. Even the most successful early adopters of Twitter, Facebook, YouTube, blogging, etc., had a few stumbles along the way before they hit their strides. The following failures are examples of common mistakes made by many brands in social media. As best practices are more widely adopted across industries and individual organizations, mistakes like these will become less commonplace. But one thing is for certain: Large brands that still refuse to adopt a social media strategy are embarrassing themselves. It can be scary, but even a less-than-perfect social media strategy is essential...