5 Simple Twitter Listening Tips Every Marketer Should Know

READWRITEWEB — During my career as a Web strategy consultant I've often had people ask me, "How do I do social media?" Unfortunately the answer isn't simple. But the first step is the same as if you developing any other marketing strategy: know your market. To "know your market" in the old days you needed a $15,000 qualitative market research study that would then need to be quantified for the likes of senior management. The customer research effort was time consuming and expensive. Luckily the Web offers many ways to gather information on a topic and the conversation around that particular topic or product, in real-time. In fact we are spoiled, even overwhelmed, with free listening tools...