5 Reasons To Publish Your Content In Multiple Formats

To ask everyone to read an 8 page white paper is like expecting everyone to read the hard cover, unabridged version of Romeo and Juliet by William Shakespeare. Or, it's like sharing my monthly lead gen results in raw Excel data -- just numbers, no charts. Probably not the best format to share results with your executive team! Let's face it: People have preferred formats for digesting information and the format needs to be conducive to browsing as well as deep dive study. If your company's site is a pure play of simple web text content it's probably missing an opportunity to tap into new audiences. Here are the key advantages of publishing your content in multiple formats...