5 Ingredients For Going Viral (Or Catching A Cold)

OUTSPOKEN MEDIA — A few weeks back I wrote a post about what to ask a copywriter during the hiring process. That post was aimed at business owners who didn’t have the resources to write their own content and would prefer to outsource it. But not everyone falls into that category. Some businesses prefer to write their own content because they feel they’re the ones who know their subject matter and what they do the best. I couldn’t agree more. After my initial post I received a few emails and calls from folks looking for advice on promoting flagship pieces. They have the content and they think it has the legs to go somewhere, but now what? What do you need to make something go viral or achieve buzz? While I’ve already outlined tips on how to promote good content, I thought I’d expand on that a bit and talk about the five ingredients you absolutely need to make something go viral...