3 Things Holding Back B2B Adoption Of Social Media

IMEDIA CONNECTION — B2B marketers are schizophrenic about social media. On one hand they've been doing social media, offline and using older technology for years. On the other hand they are standing on the sidelines watching the action and trying to decide if or when to join the fray. The fundamentals of social media -- networking, user generated content, content sharing and real-time interaction -- has been going on in Listservs, user groups, chat rooms and branded and industry publication and association sites for years. Some of the earliest users of the web, were B2B marketers eager to use the new technology to automate and accelerate conversations and discussions among experts and specialists. so its surprising that they have been reluctant to embrace the new players...