3 New Studies Show Value Of Social Media & Businesses Slow Response

Original Source: Social Media Examiner, Feb 5 2010
Author: Amy Porterfield

SOCIAL MEDIA EXAMINER — There are some interesting studies surfacing lately in the world of social media. Here’s a summary of three recent research findings covering the benefits of social media marketing, how forums help brands and how businesses are employing social media marketing. According to the "Small Business Marketing Forecast 2010" from Ad-ology, lead generation is the biggest benefit of social networking for U.S. small businesses. Here’s the breakdown of respondents’ top benefits of social networking...

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