2010: The Year Social Marketing Gets Serious

MEDIAPOST — Marketers will need to start justifying social marketing plans with business cases, objectives and metrics, as the medium moves out of the test phase. In 2009, marketers could brag they had a Facebook fan page or Twitter account, but analysts predict that social media will become a strategic part of marketing efforts next year. Forrester Research released a list Monday of social computing prediction for 2010. The report suggests that companies...