2010: The Year Marketing Dies...

FORRESTER RESEARCH — It is that time of year when every blogger, reporter and analyst is publishing their 2010 Social Media and marketing predictions. (It's a rather odd phenomenon--aren't we interested in what's happening in the next twelve months other than in December?) Forrester's own Social Media prediction report will soon be released, but I'd like to make my own big prediction: 2010 will be the year marketing--as we know it--dies. Let's explore the trends and what they mean to marketers. Marketing's been under attack for some time, but in 2009 we witnessed the most profound evolution the marketing world has seen in fifty years or more. The pace of change is not going to lessen in 2010...