10 Ways A Start-Up Can Use Social Media To Market Itself

HUBSPOT INBOUND INTERNET MARKETING BLOG — "How can a start-up with a few employees and a tiny marketing budget get its name out there?" The question appeared perfect for a panel that included blogger and Twitter star Chris Brogan, Hubspot’s CEO and Inbound Marketing author Brian Halligan, and this blogger, who has worked on the launch of numerous companies and brands including Lotus, Monster.com, and Lending Tree, not to mention another dozen that never made it. Interestingly, while we all agreed in principal with what a company should do -- embrace social media, take advantage of the platforms available, connect with influencers, and allow the community to play a role -- we disagreed somewhat on how much time it might take and who should do it...