SOCIAL MEDIA EXPLORER — Congratulations! Your brand is now the toast of the digital marketing world. That kooky user-generated video contest garnered several thousand entries with 50 million views total and across the span of a month, empowered a whole new breed of consumer advocates preaching the greatness of your latest hit product on the market. The champagne is flowing as your ad agency, who spawned that brilliant idea, is receiving top honors in their industry awards. Who says social media has no discernible use? Not you, anymore...