TOP RANK ONLINE MARKETING BLOG — If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. Just consider the statistics from social media monitoring site Pingdom...

EXPERIENCE MATTERS — I always find myself under the spell of the charismatic, in real life and online. The power of charisma shines through in a person’s online activity, making them, quite simply, really likeable. They listen, are positive and authentic and as a community manager, I actively try to eke out any ounce of my charisma that I have naturally as well as trying to learn from the insanely likeable. The effect of charisma became glaringly clear after I read an article published by Psychology Today that detailed and quantified its impact on business communication...

SOCIAL MEDIA B2B — For all blogs, content is king. Between status meetings, financial reports, marketing planning and sales team ramp-ups, however, creating regular B2B blog content can be daunting. "5 Types of Posts to Feed Your Business Blog" was a Hubspot blog post that compared five very different types of food to the different types of content that best populate a business blog. Author Rick Burnes maintains that between spinach posts (longer posts that showcase your expertise) and roast posts (in-depth posts that require research and showcase data and analysis), all bloggers need some raisin bran...

IMEDIA CONNECTION — By now, most of us know of dozens of brands that are successfully leveraging social media. We've read the stories and reviewed the case studies on some of the more successful efforts. What we see in such examples is an end result of a very well thought out strategy. But how did these brands start out in social media? More importantly, how did they scale to the level of success they now enjoy? Scaling your social media efforts takes time and a steady focus on sticking to an operational plan. Whether you are just entering the social media ecosystem or have been a part of the landscape for a couple of years, there are four key components to scaling your social media efforts...