Reference Center: Reports & Presentations

Useful reports and presentations, with valuable insights, are produced continuously by analysts, technology and social media company executives and a wide range of other industry participants and observers. We keep an eye on SlideShare, Scribd and other sites for the best of these and then organize them below by publication date.

Featured Reports & Presentations

Intuit VP Seth Greenberg Evaluates The Facebook Funnel At The ANA’s Annual Conference (Oct-2010)
10 Emerging Social Platforms And How Businesses Can Use Them (Sep-2010)
Altimeter Report: The 8 Success Criteria For Facebook Page Marketing (Jul-2010)
Eight Case Studies: How Retail Is Using Social Media (Jun-2010)
Keynote: Three Ways Business Must Scale With Social Technologies (Jun-2010)
Christine Morrison On Social Marketing At Turbotax (Jun-2010)
KFC: The Secret Recipe For Social Business Success (May-2010)
Social Media Monitoring In 10 Minutes A Day (Mar-2010)
It All Starts With Listening (Mar-2010)
Altimeter Report: The 18 Use Cases Of Social CRM, The New Rules Of Relationship Management (Mar-2010)

Browse All Reports & Presentations By Date

Visit Original Article » AdExchanger.com - Oct 21 2010:

Intuit VP Seth Greenberg Evaluates The Facebook Funnel At The ANA’s Annual Conference

ADEXCHANGER.COM — It was the final presentation at the Association of National Advertisers Masters of Marketing annual conference last Saturday, and maybe it was the most relevant if you're a fan of data-driven, digital marketing. After all, anybody that announces, "My company will buy 20 BILLON display impressions in the fourth quarter of 2010," as Intuit VP of Global Media & Digital Marketing Seth Greenberg did, should make targeters and data providers salivate... read more »

Visit Original Article » The Community Roundtable - Oct 7 2010:

Managing The Social Ecosystem – A SAP Case Study

THE COMMUNITY ROUNDTABLE — We had the pleasure of having Gail Moody-Byrd, Sr. Director of SAP Global Ecosystem Marketing, join TheCR Network members this week to share how she thinks of the relationship between SAP’s core communities, their social media outposts – Twitter, Facebook, YouTube, LinkedIn, Flickr, & SlideShare, and SAP’s presence in traditional media sites...

View more presentations from SAP Community Network.

Visit Original Article » Inside The Marketers Studio - Sep 22 2010:

Why Mobile Social Media Matters

Why Mobile Social Media Matters - Statistics, Trends, Technologies

View more presentations from David Berkowitz.

Visit Original Article » HubSpot Inbound Internet Marketing Blog - Sep 17 2010:

Marketing Experts Say Google And Facebook Will Decline In Importance

HUBSPOT INBOUND INTERNET MARKETING BLOG — I've been doing some research with Justin Levy from the Inbound Marketing Summit, which included surveying 19 of the marketing experts who will be speaking at the event. Today we are releasing a free ebook and webinar of the results of our inbound marketing research. Today, 80% of the inbound marketing experts see Google or Facebook as the most important website for marketers to use...

View more presentations from HubSpot Internet Marketing.

Visit Original Article » Digital Connections - Sep 14 2010:

360i’s Mobile Marketing Playbook

DIGITAL CONNECTIONS — Are you ready for the decade of mobile? 360i’s Mobile Marketing Playbook will give you a head start preparing for it. For the past decade, every year has been the ‘Year of Mobile,’ and marketers could understandably experience mobile fatigue even before planning their first campaign thanks to all that hype. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers. During this pivotal, transitional period, 360i’s Mobile Marketing Playbook demonstrates how mobile is finally experiencing its tipping point as one of the critical components of the digital marketing landscape...