Reference Center: Reports & Presentations

Useful reports and presentations, with valuable insights, are produced continuously by analysts, technology and social media company executives and a wide range of other industry participants and observers. We keep an eye on SlideShare, Scribd and other sites for the best of these and then organize them below by publication date.

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Teens Experiencing Facebook Fatigue

What Type Of Brand Are You Online?

FRESHNETWORKS BLOG — There are four types of brands online, and you can distinguish between them by listening to and analysing the conversations about the brands. This is an insightful takeaway from one of the most interesting presentations at the Social Media Marketing 2010 conference in London earlier in June. The presentation from web monitoring company Synthesio presented these four types of brand, showed the nature of conversations about them online and then showed some best practice examples of how such brands can engage online. Given that we’re a social media agency, and we’ve just published our Social Media Monitoring 2010 review, we were interested by these four types of brand. We certainly recognise some and the types and the characteristics of them. The full presentation is at the bottom of this post, but Synthesio’s four types of brands online are...