Reference Center: Reports & Presentations

Useful reports and presentations, with valuable insights, are produced continuously by analysts, technology and social media company executives and a wide range of other industry participants and observers. We keep an eye on SlideShare, Scribd and other sites for the best of these and then organize them below by publication date.

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Virtual Worlds: Industry & User Data - Q4 2009

The Value Of Online Buzz For The Top 20 Brands

TECHCRUNCH — Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad campaigns. But buzz and social dialogue on the web is tough to quantify. General Sentiment has released a report that calculates the dollar value of the buzz, content, and conversation taking place online. General Sentiment’s technology evaluates the volume of mentions and sentiment value regarding a brand, company or person...


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