Reference Center: Reports & Presentations
Featured Reports & Presentations
- Altimeter Report: The 8 Success Criteria For Facebook Page Marketing (Jul-2010)
- Eight Case Studies: How Retail Is Using Social Media (Jun-2010)
- Keynote: Three Ways Business Must Scale With Social Technologies (Jun-2010)
- Christine Morrison On Social Marketing At Turbotax (Jun-2010)
- KFC: The Secret Recipe For Social Business Success (May-2010)
- Social Media Monitoring In 10 Minutes A Day (Mar-2010)
- It All Starts With Listening (Mar-2010)
- Altimeter Report: The 18 Use Cases Of Social CRM, The New Rules Of Relationship Management (Mar-2010)
- Two Thousand and Ten Digital Marketing Outlook (Jan-2010)
- Social Influence Marketing Trends (Jan-2010)
Browse All Reports & Presentations By Date
Altimeter Report: The 8 Success Criteria For Facebook Page Marketing
A Case Study: The NBA's Social Media Strategy & Tactics
Guide To Understanding Social CRM
Teens Experiencing Facebook Fatigue
What Type Of Brand Are You Online?
FRESHNETWORKS BLOG — There are four types of brands online, and you can distinguish between them by listening to and analysing the conversations about the brands. This is an insightful takeaway from one of the most interesting presentations at the Social Media Marketing 2010 conference in London earlier in June. The presentation from web monitoring company Synthesio presented these four types of brand, showed the nature of conversations about them online and then showed some best practice examples of how such brands can engage online. Given that we’re a social media agency, and we’ve just published our Social Media Monitoring 2010 review, we were interested by these four types of brand. We certainly recognise some and the types and the characteristics of them. The full presentation is at the bottom of this post, but Synthesio’s four types of brands online are...
