ADEXCHANGER.COM — It was the final presentation at the Association of National Advertisers Masters of Marketing annual conference last Saturday, and maybe it was the most relevant if you're a fan of data-driven, digital marketing. After all, anybody that announces, "My company will buy 20 BILLON display impressions in the fourth quarter of 2010," as Intuit VP of Global Media & Digital Marketing Seth Greenberg did, should make targeters and data providers salivate...  read more »

EMARKETER — Del Monte Foods is known for several of its heritage brands, including Contadina, College Inn, Kibbles ‘n Bits, Meow Mix, 9Lives and Pup-Peroni. The portfolio also contains Milk-Bone, the dog biscuit brand that is over 100 years old and undertook its first social media marketing program in September 2009. Milk-Bone teamed up with its longtime charitable partner, Canine Assistants, on a campaign called "It’s Good to Give." The brand gave a percentage of every box purchased to the Atlanta-based nonprofit, which trains and provides service dogs to people with disabilities or other special needs...

MEDIAPOST — Jim Beam Black Double Aged Bourbon is building on its "8 Years Changes Everything" advertising campaign -- which spotlights the spirit's eight-year aging process -- with a bonfire-themed, Facebook-hosted online game and sweepstakes. Beamfire.com, which goes live on Oct. 15, will offer legal-age consumers the opportunity to symbolically discard aspects of their lives that they have outgrown over the past eight years by "throwing" photos or text descriptions of these into a virtual bonfire...

CLICKZ — The "huge amount of votes" that Pespi Refresh Everything participants have submitted on their cell phones will lead to a heavier mobile emphasis for that initiative next year, according to Shiv Singh, head of digital at PepsiCo. In an interview with ClickZ, Singh said the beverages company will do more geo-social marketing, while also premiering a Refresh Everything iPhone app within the next month. "One thing we are looking for as we move into 2011 is figuring out what is the best way to use Foursquare," he said. "We already have a relationship with Foursquare; we've done some different tests. But we are trying to discover how we can more strategically leverage Foursquare and maybe even Stickybits"...

INSIDE FACEBOOK — The Pandora Bracelet Designer application lets users design a high quality silver or gold bracelet with accompanying precious and semi-precious charms right on Facebook. Once your bracelet is complete there’s a variety of ways to interact with your design, ranging from sharing on Facebook or Twitter to purchasing the bracelet in a Pandora store. It’s a good example of how a higher-end retailer is using Facebook to create a social buying experience. The experience seems to be resonating with users, too...