IMEDIA CONNECTION — In my most recent article for iMedia, I highlighted the three main reasons why some brands are lacking fans. And while fans are very important component in building your Facebook marketing channel, the work doesn't end once the consumer clicks the "like" button. In fact, fans often like your page with little to no intention of maintaining frequent communication with you. What got them to click "like" is probably not what it will take to keep them loyal...

ADEXCHANGER.COM — It was the final presentation at the Association of National Advertisers Masters of Marketing annual conference last Saturday, and maybe it was the most relevant if you're a fan of data-driven, digital marketing. After all, anybody that announces, "My company will buy 20 BILLON display impressions in the fourth quarter of 2010," as Intuit VP of Global Media & Digital Marketing Seth Greenberg did, should make targeters and data providers salivate...  read more »

ALL FACEBOOK — If you want to build a Facebook audience cheaply, you need a Facebook Advertising process that works. The process I discuss here is simple focused on relevant interest targeting and creating ads that fit them. I’ve proven it for both Fortune 1000 clients and medium-sized businesses. An ad with $0.07 cost per fan is the best I’ve done so far, and I’m going to explain how I did it. That initial title created some buzz, so let me clarify...

ALL FACEBOOK — Do you know how to use a Facebook Page to get sales and new business? We’ve seen (and helped) a number of Fortune 1000 companies use a process that works. We’ve proven it also works for medium sized businesses. The same model also could be used for small businesses as well. There are two basic steps: 1. Build Audience; 2. Inspire Audience; and 3. [Hey! Where's the third step, where we pound them with sales messages?]...

SOCIAL MEDIA EXPLORER — Congratulations! Your brand is now the toast of the digital marketing world. That kooky user-generated video contest garnered several thousand entries with 50 million views total and across the span of a month, empowered a whole new breed of consumer advocates preaching the greatness of your latest hit product on the market. The champagne is flowing as your ad agency, who spawned that brilliant idea, is receiving top honors in their industry awards. Who says social media has no discernible use? Not you, anymore...