ALL FACEBOOK — While Facebook already provides a page insights tool for Page administrators to track traffic to their page, there is still a lot of information which is unknown. So how can administrators determine how well their landing tab is performing? There are a number of techniques to monitor your Facebook Page traffic, four of which are described in this article...

TECHCRUNCH — Brands are engaging in the conversations that are taking place on social media sites now more than ever. But in order to tap into the social conversations that are taking place on the web, brands and agencies need to have a powerful tool to track, measure and engage sites such as Twitter, YouTube, Facebook and others. One of the leaders in the social media tracking space, Radian6, is launching a new Engagement Console to streamline this process. A desktop client built on Adobe AIR, the engagement console lets your both track and engage in the conversation taking place on blogs, videos, forums, boards, Twitter, Flickr, Google Buzz, LinkedIn, Facebook fan pages, public discussion groups, and mainstream news sites...

NEW YORK TIMES — Foursquare, a location-based social network, plans to distribute a new analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments. Tristan Walker, director of business development at Foursquare, said that the latest features were intended to help local merchants run their stores by giving them more information about their customers. "We’re trying to give businesses more retention with current customers and the ability to add new customers with specials," said Mr. Walker...

WEB METRICS GURU — Here’s my first impressions of Social Radar – a Social Media Monitoring platform that I’ve heard good things about but had yet tried. I noticed that many of the monitoring platforms (Radian6, Biz360, BrandWatch and now, Social Radar) have tried to improve the interface where a customer interacts – most often, the platform hasn’t really changed much but interface (user experience) is improved. That was certainly the case with Radian6’s recent Widget Update and that’s also the case with Social Radar’s update this weekend...

RADIAN6 BLOG — Ah, engagement. That sticky word that gets discussed an awful lot in context of social media conversations. But how, exactly, do you look at engagement and keep tabs on the factors that drive it? While no single metric alone is going to be a solid indicator of how engaged your community or customers are, there are a few things you can look at that help guide you toward the conversations and interactions to pay attention to for deeper analysis. Here’s our take on a few of the engagement metrics to watch for...