MASHABLE — You have created a Facebook Fan Page. Now what? I bet these questions come to mind: "Is my page a success?" "Who is engaging with us?" "Is our engagement effective?" "Does our content strategy work?" The Facebook Insights dashboard will help you answer some of these questions. As defined by Facebook, "Insights provides Facebook Page owners...with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners...are better equipped to improve their business with Facebook." So what’s the best way to use this relatively new tool? We’ve outlined some steps below that should have you measuring Facebook engagement in no time...

VENTUREBEAT — The problem with most web analytics is that they give you insight into numbers. You can see how many users are visiting your site, when they do so, and where they are coming from. But you don’t understand anything about them as people. That’s where Frosmo, a Helsinki company originally founded as a tournament gaming company, could prove useful. Frosmo launched its Frosmo World casual game tournament business on Facebook last year. While doing that, it became intimately familiar with Facebook analytics. As Facebook expanded its reach to web sites this spring with its ubiquitous Like buttons, Frosmo saw an opportunity to deliver much better analytics. Taking advantage of the fact that real people indicate whether they like a web site or not, Frosmo aggregates that information into useful analytics that companies can act upon...

TECHCRUNCH — When it comes to measuring how content is shared across the Web, the approaches we use today are still pretty primitive. People count how many times a link is shared on Facebook or retweeted on Twitter, but nobody really knows what percentage of those links are clicked on to drive traffic back to the original sites. ShareThis, which offers an all-in-one share button across tens of thousands of sites, is trying to address this issue with new metrics across its network that measure not only how many times a link is shared, but also how many times people act on that and click back to the article or Webpage. It calls this new metric Social Reach...

E-CONSULTANCY.COM — A large chunk of any online marketer's time is spent on engagement. Engaging bloggers and sites to chat about your content, to check out your products and if you prove valuable enough, sign up for a glittering platinum subscription. If we receive a conversion, we can be pretty sure that our new member is actively engaged with the site right? You want to engage visitors, have them convert, or at least stick around on a semi-regular basis. It’s all about traffic numbers. One of the largest problems online however, is that we still don’t have a cut and dried method for measuring engagement. Let’s examine the phrase ‘online engagement’ for a moment and I’ll show you what I mean...

TECHCRUNCH — As more businesses look to social media for marketing efforts and to drive sales, there is a need for a comprehensive, yet easy to use platform to manage interactions on social networks. Chicago-based startup Sprout Social is launching its social relationship management platform to the public today. The startup’s platform allows businesses to connect to customers and monitor key metrics and the overall competitive landscape using social media tools...