YouTube

L'Oreal Sponsors Beauty Channel On YouTube

CLICKZ — YouTube and L’Oreal Paris have teamed up to create a new video channel that aims to be a one-stop shop for fans of the most popular video bloggers in the beauty space. The channel, Destination Beauty, is part of a year-long program that will feature content from partners like makeup tutorial phenom Lauren Luke, makeup artist Kandee Johnson, and Seventeen Magazine. The content is sponsored by L’Oreal, which Google says will put its weight behind getting consumers to the site through ads on YouTube as well as across the Google Display Network, which includes sites like women’s fashion destination Elle.com. Global media agency Universal McCann helped develop the campaign...

5 Tips To Get More Views On YouTube By Communicating With Viewers

THE SOCIAL TIMES — One of the things that differentiate YouTube from other forms of visual entertainment, like television and film, is the fact that the platform closes the gap between viewers and content creators by opening up channels of communication. Communicating with your viewers not only leads to a much more personal viewing experience, but also gives you the opportunity to listen to viewer feedback and improve your content accordingly. However, a lot of YouTubers aren’t taking advantage of the perks of the platform and communicating with their viewers...

New Market Research: Social Media Sites As Annoying To U.S. Customers As Cable Providers, Airlines

TECHCRUNCH — A new study by ForeSee Results and the American Customer Satisfaction Index finds that U.S. consumers regard social media sites Facebook and Myspace as lowly as they regard cable providers, airlines and the I.R.S. The Annual E-Business Report for the A.C.S.I. study encompassed thirty online media brands in the categories of: portals and search engines, news and information sites and for the first time in July 2010, social media sites. Social media companies Facebook, Myspace, Wikipedia and YouTube were included for the first time this year, but achieved the worst "satisfaction" scores within the “e-business” group...

Barbie Joins Foursquare

MASHABLE — Barbie, the beloved doll of girls (and boys) everywhere, has taken a new career as a video maker and starlet -- and joined Foursquare to celebrate her new Video Girl ambition. Barbie, as a celebrity Foursquare user, will be using the service to fashion location-based scavenger hunts as she travels across the U.S to San Francisco, Los Angeles, Chicago and New York on her summer vacay. She’ll also be using Twitter to tweet out text, photo and video clues...

Samsung Releases First Ever YouTube Takeover Game

THE SOCIAL TIMES — Samsung is making YouTube history with a new game takeover that brings their recent 3D projection mapping sensation to life, serving viewers up with an interactive experience like none YouTube has seen before. When Samsung’s 3D Event game begins it looks like a regular YouTube page. However, within minutes the screen begins to break apart and the interactive experience begins. Samsung’s 3D Event takes YouTube content to the next level...