Wikimedia

New Market Research: Social Media Sites As Annoying To U.S. Customers As Cable Providers, Airlines

TECHCRUNCH — A new study by ForeSee Results and the American Customer Satisfaction Index finds that U.S. consumers regard social media sites Facebook and Myspace as lowly as they regard cable providers, airlines and the I.R.S. The Annual E-Business Report for the A.C.S.I. study encompassed thirty online media brands in the categories of: portals and search engines, news and information sites and for the first time in July 2010, social media sites. Social media companies Facebook, Myspace, Wikipedia and YouTube were included for the first time this year, but achieved the worst "satisfaction" scores within the “e-business” group...

Australia Getting More Social Online As Facebook Leads And Twitter Grows

NIELSEN WIRE — With Facebook leading the way and Twitter activity on the rise, Australians are rapidly increasing their participation in social media, content sharing and brand interaction. Nearly four in five (78%) of Australia’s nine million Internet users sent or shared a photo in the past year and nearly three quarters (74%) sent or shared a link. The biggest increases in social media usage were reading and posting on Twitter, reading wikis and engaging with brands and organizations via social media...

Wikipedia 101 For Brands

360 DIGITAL INFLUENCE BLOG — We often get questions about if and when brands can edit a Wikipedia article and I’d like to provide some background on Wikipedia’s format and clarify what is and is not an acceptable edit. I am not morally against brands editing Wikipedia articles and there are no rules against it but the acceptable instances are few and any edits should be done transparently and by someone educated in the format and citation process of Wikipedia. To start, let’s check off the two most frequent unacceptable reasons brands want to edit an article...

Navify Lets You See What Wikipedians Are Reading

Wikipedia is all about words words words. The big arguments at the user-edited encyclopedia are always about the wording of articles — and even a casual user can see that the articles emphasize written over audio or visual content. For those who think that’s a problem, a new web site called Navify wants to deliver a richer Wikipedia experience, with more focus on images, videos and comments. And it just added a continuously-updated list of the most popular articles on Wikipedia, which should appeal to anyone who likes Google Trends. The data, says co-founder and chief executive Alan Rutledge, comes from Wikipedia itself...

Adding Wikipedia To The Reputation Monitoring Mix

With the rise of social media, it's no surprise that online reputation monitoring has been a growth market. Knowing what consumers and customers are saying about you on the internet is extremely important. Generally, sites like Twitter and Facebook get the most attention when it comes to reputation monitoring but there's another site that may be even more important for brands to keep an eye on: Wikipedia...