TECHCRUNCH — Social media monitoring startup Visible Technologies has raised a whopping $22 million in Series C funding from Investor Growth Capital with Centurion Holdings, Ignition Partners, In-Q-Tel and WPP participating in the round. This round brings the startup’s total funding to $34 million. Visible Technologies is using the funding to invest in further product development and engineering and will also look to expand to international markets...

WIRED — America’s spy agencies want to read your blog posts, keep track of your Twitter updates -- even check out your book reviews on Amazon. In-Q-Tel, the investment arm of the CIA and the wider intelligence community, is putting cash into Visible Technologies, a software firm that specializes in monitoring social media. It’s part of a larger movement within the spy services to get better at using "open source intelligence" -- information that’s publicly available, but often hidden in the flood of TV shows, newspaper articles, blog posts, online videos and radio reports generated every day...

ADWEEK — In April, when Domino's suddenly had to deal with a YouTube video featuring employees doing disgusting things to its food, it was bad for the pizza chain's business. But Domino's problem turned out to be good for business for a fast-growing segment: companies that track Web chatter. In particular, text mining firms like Lexalytics, Clarabridge and Visible Technologies say they have seen a spike in interest for their automated software programs. Text mining, which is already used by some Wall Street traders to track issues that could affect stock prices, is now employed by marketers including Cisco, Hormel, Microsoft and Intuit as a sort of blunt instrument to gauge online sentiment about a brand...

SOCIAL MEDIA EXPLORER — The social media monitoring space just got more cluttered. Or perhaps not so. Visible Technologies, originally a search marketing firm that expanded into the social media monitoring realm about three years ago, today launched an expanded suite of monitoring and measurement tools to up the ante in the chase for market lead. VT’s flagship product, TruCast, has been rebranded "truVoice" and is essentially a nice marriage of real-time social media monitoring solution and full blown CRM platform for workflow and issue tracking...

MEDIAPOST — Visible Technologies will unveil a buzz-monitoring tool Wednesday, and relaunch its existing product suite to align with the stages of social media marketing. Aimed at small and medium-sized businesses, truPULSE provides an RSS feed-based Web-monitoring application for tracking the buzz about the respective companies across social networks...