WEB METRICS GURU — A few weeks ago I met with someone from TRAACKR, a fairly new service that provides custom Influencer Lists that are useful for blogger outreach. Unlike the lists I came up with in Using Twitter to find Influentials and my work with Radian6, Alterian/Techrigy/SM2, Crimson Hexagon and Sysomos, platforms that I have access to, TRAACKR is a service that aggregates a lot of different information and creates a custom list of Influentials based on a series of keywords you provide to TRAACKR...

MASHABLE — We’ve crossed an important threshold in press, media, and brand relations. Big companies and brands now know that online voices and bloggers can be just as important, if not more so, than traditional journalists. As such, the demand to understand the space and find the influencers is higher than ever. Traackr just launched their Online Authority List product at DEMO to make it easier for PR folks, brand managers, and marketers to easily identify the top online influential voices -- tracking reach, resonance, and relevance -- around their specific campaign initiatives...

Captains of cool, rejoice! The free market's got your back online. Or it will, if several new start-ups like Traackr have anything to say about it. By creating Q Scores--the famed celebrity measure that defines market (or is it self?) worth--for regular folks, they're hoping to create a marketplace for influence. "We really place a mirror in front of them," says Traackr CEO Pierre-Loic Assayag. "It is to get people to realize they are creating value and for marketers to tag along"...