Threadless
Dell Crowdsources Its Laptop Cover Designs With Threadless
VENTUREBEAT — Dell is announcing a deal with Threadless today where it will use designs from the T-shirt company’s crowdsourced shirts as cover art for its laptops. Threadless is a decade-old online design community where artists can submit T-shirt designs. The community then votes on the best designs and Threadless makes T-shirts out of the top six designs. The artists are paid a flat reward of $2,000 and retain non-fashion rights to the designs. They also get a $500 gift certificate for the Threadless web site, and Threadless will pay the selected artists flat licensing fees for the Dell deals...
Need To Build A Community? Learn From Threadless
FORBES.COM — Threadless, a Chicago T-shirt company, sprang to life a decade ago with the idea that employees and customers don't have to be two distinct groups. The Internet-based company asks consumers to submit shirt designs they've created--it gets as many as 300 submissions a day--and allows its large fan base to vote on the ones they like best. It pays winners, more than 300 each year, $2,000 for their creations. The company picks the best of the most popular T-shirt designs, screens them for copyright violations and obscenities, and sells them on its site within three to eight weeks for $18. It aims to release seven new designs a week. The business model works beautifully for this 50-person company, which brought in close to $30 million in revenue in 2009...
Online Retailers Point To New Phase For Facebook
FINANCIAL TIMES — A new wave of sophisticated e-commerce applications is appearing on Facebook, a sign that the world’s largest social network could rapidly emerge as a big destination for online shopping. 1-800-Flowers, the US floral gift retailer and distributor, last week opened its “Facebook storefront”, an application running on Facebook’s fast-growing platform where users can purchase and send flowers. At least 20 more such storefronts will appear on Facebook in the next two months, according to Wade Gerten, chief executive of Alvenda, the software developer that built the 1-800-Flowers storefront...
Businesses Turn To Facebook For Word-Of-Mouth Advertising
USA TODAY — Bartender Beau Dieda does more than mix and serve drinks every night at popular nightspot Baja Sharkeez: He is also instructed to sign up friends and fans for his company's Facebook page, as well as his own. Before he leaves the restaurant, he sends bulletins to his collective fan base inviting them back in for specials, discounts or events. "It's one of the best ways we can reach a vast audience," he says. "After my shift, I can blast it to 650 friends in 30 seconds. I don't have to go around to each person, or call them up"...
8 Best Practices For Retailers On Facebook Pages
INSIDE FACEBOOK — When it comes to retail, brands launching social media campaigns must do so with increasing sensitivity to the privacy of their customers. Shopping, or “retail therapy” as people joke, is no doubt a social activity, but it’s clear that when you begin sharing shopping details at a more granular level (especially purchases), some users begin to balk. Facebook is now home to over 250 million users who are actively fanning their favorite retail brands on Facebook and showing ongoing participation later. So what are the leading brands doing right?...

