JEFF ESPOSITO.COM — Over the past month, I tasked myself with improving my employer’s monitoring and management of social media results and metrics. For the past year, we were with Radian6 and were happy, however we wanted more. The metrics that we were producing on our overall sentiment and equated net promoter score were great, problem was that they were in a vacuum. There was no benchmark against our competition and if we were going to expand our reports we’d have a number of hurdles to climb. The biggest of these hurdles was adding a sentiment to the competitors was adding a sentiment to the posts. With Radian6, adding sentiment to posts, Tweets, videos, etc. is a very manual process that took a combined 10+ hours a week to do for monitoring our brand...

WEB METRICS GURU — Social Media Week is over as of Friday night but I didn’t get a chance to write a post about Influencer Identification based on the tools I have access to. As in the other posts in this series, I will place a datafile you can download at the end of this post so you can examine the information for yourself if you want to. And, I did post about Finding Influencers – based on the idea that being influential is function of...

WEB METRICS GURU — This post is the first in a series of comprehensive comparisons of 5 social media monitoring platforms I have access to which will be part of my course at Monitoring Social Media Bootcamp taking place in London on March 31st, 2010 (two months from today) - Radian6, Alterian/Techrigy, Sysomos, Brandwatch,  Biz360 Community Insights...

Related posts:

• Comparing Social Media Monitoring Platforms on content about Social Media Week NYC 10
• Comparing Social Media Monitoring Platforms on Sentiment Analysis about Social Media Week NYC 10

IMEDIA CONNECTION — In many ways, 2009 was the year of the "a-ha!" moment for social media marketing. While many people long-involved with social media and word-of-mouth marketing knew it was only a matter of time for the masses to embrace this type of marketing, others were just starting to get their arms around the importance of establishing and leveraging their social footprint to build engagement, dialogue, and awareness. As more companies, brands, and individuals are building their social media presences, the universe of online tools -- which used to be somewhat more limited -- continues to expand on a daily basis. Not only do we have more choices in how we place content and measure social media, but the tools available to us also change and improve just as frequently...

TOP RANK ONLINE MARKETING BLOG — When it comes to businesses leveraging the social web to communicate with customers and improve brand awareness, there’s some good news and there’s some bad news. The good news: 86% of professionals have adopted social media in some way, according to a recent survey by Mzinga and Babson Executive Education. The bad news: A whopping 84% of survey respondents who’ve adopted social media don’t measure their social media programs. Even worse: 40% weren’t even sure they could monitor social media ROI...