PR 2.0 — As we’re learning, many updates on Twitter, Facebook and other social networks are actually invitations for answers regarding brands. We’ve also discovered that 44% of users readily share brand-related information with others. And, as action speaks louder than words, 48% of those who came into contact with a brand name on Twitter and 34% on other social networks went on to search for additional information on search engines. Does this information in and of itself serve as an invitation for brands to engage? Most likely not. The invitation is delivered in the monitoring dashboards of those actively monitoring relevant conversations. Opportunities reveal themselves and also introduce a point of entry...

EMARKETER — The power of online brand interaction is not to be denied: A solid majority of connected consumers have had their opinion of a brand swayed, either positively or negatively, by an online experience. And more than 97% said that experience influenced whether they purchased a product or service from that brand. Razorfish’s “2009 FEED” survey polled US broadband users who had visited a community site, consumed or created digital media, and spent at least $150 online in the past six months. These connected consumers were also connected to brands...

INSIDE FACEBOOK — It’s no surprise that a recent Razorfish survey of online consumers shows that many are following Facebook brand pages to take advantage of the freebies that pages are offering to increase their fan numbers, and nowhere is that trend more evident than with restaurants and food brands on Facebook. Free food offers are popping up all over Facebook, and the food-for-fans campaigns are returning big numbers for those brands...

FEED: THE DIGITAL DESIGN BLOG — In the spirit of Stewart Brand, who famously proclaimed that “information wants to be free,” we are including the full data set from our 2009 Razorfish Digital Brand Experience Study for your review. The interviews were conducted in August 2009 using an online automated survey tool and were given to a panel of consumers whom we screened for certain behaviors and attributes (see The Details)...