DAVE FLEET.COM — Radian6 has announced a new tool that has the potential to be a paradigm shift in how companies manage their social media monitoring programs. The Radian6 Engagement Console combines two of the best tools out there – Tweetdeck and Radian6 – in an Adobe Air-based desktop tool. In doing so, the console makes radical improvements to the workflow process for Radian6 users. We’ve been test-driving the console in our office for a little while now, and I’ve been very impressed by the utility – and future potential – of this new tool. Some of the key features of the console...

TECHCRUNCH — Brands are engaging in the conversations that are taking place on social media sites now more than ever. But in order to tap into the social conversations that are taking place on the web, brands and agencies need to have a powerful tool to track, measure and engage sites such as Twitter, YouTube, Facebook and others. One of the leaders in the social media tracking space, Radian6, is launching a new Engagement Console to streamline this process. A desktop client built on Adobe AIR, the engagement console lets your both track and engage in the conversation taking place on blogs, videos, forums, boards, Twitter, Flickr, Google Buzz, LinkedIn, Facebook fan pages, public discussion groups, and mainstream news sites...

RADIAN6 BLOG — By now, you’re probably neck deep in your social media initiatives. You’ve set some great goals for your programs and you’re ready to get started taking a look at how they’re impacting your overall business plan. Do we see any increase in leads because of our social media presence? Have we improved brand awareness and loyalty? Have our customer support costs been affected by our social media efforts? If you’re asking yourself these questions, it’s great you stopped by, because we’re talking social media measurement, metrics, and analysis all throughout March. We’ve started by putting together a downloadable ebook – adapted from our Director of Community Amber Naslund’s blog series – to help you dive into the practice of social media measurement...

WEB METRICS GURU — Social Media Week is over as of Friday night but I didn’t get a chance to write a post about Influencer Identification based on the tools I have access to. As in the other posts in this series, I will place a datafile you can download at the end of this post so you can examine the information for yourself if you want to. And, I did post about Finding Influencers – based on the idea that being influential is function of...

THE COMMUNITY ROUNDTABLE — If imitation is the sincerest form of flattery, having a few wicked smart people take what we’ve done and elaborate on it is… amazing. We are always very impressed with the quality of thinking and communication done by the community management team at Radian6 – led by David Alston & Amber Naslund – now with additional strength from Lauren Vargas, Teresa Basich, and Katie Morse. They have done a tremendous job of advocating on behalf of community management and share our passion for its growth as a discipline. A lot of people are just exploring what community management means and Radian6 has put together a fantastic eBook on the topic – Building and Sustaining Brand Communities. It covers a lot of ground, including...