MEDIAPOST — Networked Insights plans to announce this week several features in its SocialSense platform that should give marketers more insight into chatter across social media channels. The benefits range from tighter integration with Twitter and Quantcast to date-range analysis, and trending based on insights and keyword tag clouds. Rather than having the ability to simply recognize signals from noise across social media, Networked Insights wants to assure that clients can identify the conversations and what each means...

Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers (1 of 7 video clips)...

Today, Jive and Networked Insights announced a partnership on Jive Insights, a new feature of Jive SBS 3.0. Powered by Networked Insights’ SocialSense technology, Jive Insight will enable Jive clients to get a real-time view into the companies, products, and topics that their community is engaged around, as well as sentiment. Combined with the ability to look at trends in engagement, Jive Insight will provide companies with the information required to make better business decisions...

The Super Bowl has come and gone, but the online interactions around the brands that paid up to $3 million for each :30 ad spot is still going strong… well, for some brands. Many advertisers this year stated that their main goal was to convert TV viewers into online users engaged with their brand. Here at Networked Insights, we wanted to see how well each brand succeeded in doing that, and used our ability to measure the social to calculate the “Social ROI” that each brand saw from their Super Bowl ad spend, and determine the winners and losers...

Last month, Networked Insights released a study challenging the Nielsen Co.'s ratings system by measuring what content is being discussed and shared online. Today, the social media research startup is releasing the second part of its study to take on Nielsen-owned Billboard Magazine and its weekly "Hot 100 chart"...