HUBSPOT INBOUND INTERNET MARKETING BLOG — As Twitter's growth climbs, B2B professionals are searching for the best ways to harness the power of this popular social media tool as part of their inbound marketing program. A recent MarketingProfs survey of 722 B2B marketers using Twitter professionally, The State of Social Media Marketing, found that B2B companies are having the greatest success monitoring their brand, inviting prospects to in-person events, and driving traffic to their websites via Twitter. If you use Twitter, learn from the inbound marketing success of others...

PR 2.0 — Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it’s transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, advertising, interactive, et al, eventually inspires an entire organization to socialize. What starts with one, a domino effect usually ensues toppling each department, gaining momentum, and triggering a sense of urgency through its path. And, it also marks the beginning of our journey through the ten stages of social media integration. But where do we start?...

THE VIRAL GARDEN — Over on MackCollier.com this week we've had a fabulous discussion about what happens if your company has 1 person that's handling your social media strategy, and then they leave. In the post, I referenced how MarketingProfs does a great job leveraging Twitter to connect with its users. And then I got to thinking that other companies could definitely learn from what MP is doing with Twitter. So I fired off an email to Ann Handle, Chief Content Officer at MarketingProfs (and all-round superheroine in the true 70s SuperFriends sense of the word), and she quickly agreed to share with us the following interview...