MEDIAPOST — Kraft Foods/Nabisco Wheat Thins will take social media marketing integration to a new level this week, when it debuts the first of at least two 30-second national TV commercials featuring consumers who have tweeted positively about the brand. The TV spots employ two of three videos already posted on Wheat Thins' "The Crunch is Calling" YouTube channel and in a tab on its Facebook page, which have collectively drawn more than 623,000 views since being posted just over three weeks ago...

INSIDE FACEBOOK — Global food giant Kraft Foods has set its eyes on Facebook, pumping up at least three campaigns for Wheat Thins (crackers), Oreo (cookies) and Crystal Light (flavored beverage) in recent weeks. The Facebook and Twitter campaigns are paired with television and music venue sponsorship. Specifically, Kraft Foods is the main sponsor of the 2010 Lilith Tour, which is a music festival celebrating women on tour across the U.S. through the summer. Crystal Light is the sponsor of the tour in part to promote its new Crystal Light Pure Fitness sports drink mix...

DIGITAL CONNECTIONS — A Wednesday New York Times article reports that Oreo, a Kraft Foods brand, will be ramping up its efforts in social marketing by giving its Facebook page a global face lift. The popular page, currently more than 5 million-"Likes" strong, will feature a new look on July 5. As partners with Oreo on this initiative, we at 360i are looking forward to unveiling the refreshed page to Oreo lovers worldwide on Monday. Though the page has been up since August 2009, its focus to date has primarily been the American audience. However, a large volume of comments and "Likes" from global Oreo fans prompted the amended strategy which will engage fans of the brand from all corners of the world...

NEW YORK TIMES — The number of advertisers with presences in the social media like Facebook, Twitter and YouTube are increasing faster than the lines at the supermarket when the values of the cents-off coupons are being tripled. Now, two familiar brands of baked goods sold by Kraft Foods are stepping up their marketing efforts in social media. One brand, Oreo cookies, is going to be giving its Facebook page a global look, effective on Monday. The other brand, Wheat Thins crackers, is starting a campaign to reward fans of the brand who discuss it on Twitter...

CLICKZ — Kraft Foods yesterday announced a Facebook campaign for its five-year-old "Comida Kraft" initiative, aimed at Latina moms. ("Comida" translates to "food.") The effort is anchored to a Spanish-language brand page on the social site that went live April 1 and has picked up nearly 3,000 fans. From now until May 31, people who join the Comida Kraft fan page will be entered to win a family vacation worth $10,000. Valerie Moens, spokesperson for the Northfield, IL-based company, said the brand is running Facebook ads targeting Spanish-speaking women in the U.S. based on Facebook profile attributes. The ad copy (pictured right) pushes the sweepstakes, while click-throughs lead to the Comida Kraft fan page...