MARKETING EDGE — Corporate America is getting comfortable with social media. Not every company, and surely not in every situation, but a year after the spike of Facebook and Twitter, and 18 months after social media contributed to the election of a President, social media is finding a spot in the processes of many Fortune 500 companies. The number of Fortune 500 integrating social media, blogging, Twitter or YouTube content for starters has increased in the last year. Burson Marsteller did a survey of social media use among the Fortune Global 100 checking to see who had accounts on the top few social platforms...

ALL FACEBOOK — It seems like just yesterday that upon launch of the Facebook Application Directory, the very few outspoken proponents of the new app world pondered when big brands would jump in to the space. Back then in 2007, one of the first big brand sponsorships ever announced was when HP decided to jump on board with the "Graffiti" application in late 2007. Well, they’re back again, this time with a snowboarding game. The introduction video will have you as excited as you could possibly get about a Facebook applications...

ADVERTISING AGE — In a world where information is exploding yet attention span is static, anything that can help predict what kind of content will attract eyeballs and cause virality is valuable. And research from HP's Social Computing Lab suggests it can be done. "Information has collapsed in value because there's just so much available...but the scarce commodity is attention," said Bernardo Huberman, senior fellow-director of the social-computing lab at HP...

IMEDIA CONNECTION — In my previous iMedia article, "6 social media platforms at a glance," I outlined key components and benefits of popular social media platforms. In this article, I'm going to build on that foundation and provide examples of six brands that are effectively engaging in each of those platforms. Armed with real-world examples, your company will have much greater success when engaging across social media platforms. According to a recent study by Wetpaint and Altimeter Group, socially engaged companies are in fact more financially successful than those that are not. "The ENGAGEMENTdb Report: Ranking the Top 100 Global Brands" provided statistically relevant insights into the power of social media, as well as in-depth case studies on brands like Starbucks, Toyota, and SAP. A few highlights from the report that will help frame our discussion include...

It was so fun to live blog this event, something I rarely get to do now. I just love in taking all this information from the world’s largest brands, this is a raw capture.  Read the live tweets #ISF09 here at the Internet Strategy Forum in Portland. Katherine Durham VP of Marketing, who I just met this morning is responsible for many of the consumer facing product lines at HP, Imaging and Printing Group, view her LinkedIn profile to learn more. Trends that HP sees...