ADVERTISING AGE — This week on the viral video chart, LG suggests people think twice, Google wants people to think Chrome and Cisco hopes people can't stop thinking about its security with a faux infomercial promoting its SIO to Go iPhone app. And sneaking in at the 10th spot, U.K.'s Drench spring water hopes people latch onto its jazz-playing hamster band. It's also the week for several long-running campaigns to reclaim their superiority. Evian's "Rollerbabies" returns to first place -- its 13th week in that spot and its 23rd straight week on the chart. And T-Mobile's "Dance" returns to the chart, marking its 29th appearance...

ADVERTISING AGE — What's more popular than "Roller Babies"? The world's largest Slip 'n Slide. Microsoft's "Megawoosh" campaign has successfully displaced Evian at the top of the Viral Video Chart, with almost 2.3 million views. Other newcomers include the "Acrobuttocks" campaign, a spoof on Levi's "Guys Backflip Into Jeans" and Ray-Ban's "Guy Catches Glasses With Face" virals, in which people catch laptops between their butt cheeks; an Avril Lavigne-starring perfume promotion (celebrity still sells); and "Bikini Cinema," a campaign for 1690 Swimwear...

ADVERTISING AGE — Perhaps it's the summer weather or vacations beckoning, but this week's Viral Video Chart showed little movement from last week's. All the campaigns should look, well, familiar -- they were all on the chart last week. DroptheWeapons.org's "A Different Ending" saw 105% growth to jump into the No. 2 spot. The choose-your-own-ending campaign out of a U.K. antiviolence organization aims to show the consequences of knives and guns. Evian's rollerskating stuck it out in first place, with 5.3 million views -- still head and shoulders above the second-place campaign -- despite views dropping 56% from last week. And it should be noted that Cadbury's "Eyebrow Dance" marked its 19th consecutive week on the chart...

Evian is a story in itself this week -- up 652% to notch almost 14 million views, smashing all previous No. 1 records. It's generated buzz for its cuteness factor, its weirdness factor and, as Visible Measures pointed out, for having multiple creative iterations, many receiving more than 1 million views each. But what shouldn't be missed amid all the buzz about babies is how much video has become a part of Microsoft's digital-marketing strategy, with three campaigns for three separate products making the Viral Video Chart this week...