ADVERTISING AGE — Just 15 months ago, Procter & Gamble Co.'s top digital-advertising executive had some serious reservations about Facebook as a marketing tool. Now, the world's biggest marketer wants all of its brands to get a presence on Facebook this year and has recently opened a research-and-development office in Palo Alto, Calif., not far from Facebook's headquarters, in an effort to co-develop capabilities in digital and social media...

INSIDE FACEBOOK — Sunday’s Super Bowl game promises to bring in about 100 million television viewers if it’s on par with last year’s game. But this year many corporate advertisers are taking their million-dollar spots to the next level by pairing them with Facebook campaigns. It’s what some have called the Web 3.0 phase of Super Bowl marketing where Facebook is no longer a peripheral part of a company’s game day advertising, but rather, part of its core strategy...

E-CONSULTANCY.COM — Pepsi has opted out of Superbowl advertising this year, choosing instead to focus on digital and social media marketing. But here's the thing about social media campaigns — they can come together pretty quickly. And when Pepsi decided to pass on SuperBowl ads this year, there was one thing the company didn't account for. Coke adding social to its CBS ad buy. Coke plans to give up to $500,000 to the Boys & Girls Clubs of America, and will raise half of that money through a campaign tied to the company's Facebook page...

VIRTUAL GOODS NEWS — Today soft drink giant Coca-Cola announced that it would be promoting the launch of its new Super Bowl ads with a free branded virtual gift campaign on Facebook. The new campaign is called Open Happiness and allows users to send virtual Coke bottles to their Facebook friends. For every virtual gift sent, Coca-Cola will make a $1 donation to the Boys & Girls Clubs of America. Users who send a virtual gift will get to watch 20-second sneak previews of the new Coca-Cola Super Bowl ads...

TBI RESEARCH/SILICON ALLEY INSIDER — Facebook has two main advertising revenue streams: self-serve ads, which are managed by advertisers and can be precisely targeted, and large brand ad campaigns, which feature inventory like fan pages that are unique to Facebook. We have previously written about Facebook's self-serve ads, which are gaining steam but may have much less potential than a lot of people think. In this post, we focus on the large brand campaigns. Various large and small Facebook brand advertisers we spoke to said the following...