BrandWatch
Social Media Monitoring Review 2010
FRESHNETWORKS BLOG — Over the last few months we’ve been conducting an in-depth review of the leading social media monitoring tools in conjunction with our sister company, FreshMinds Research. We’ve compared how Alterian, Brandwatch, Biz360,Neilsen Buzzmetrics, Radian6, Scoutlabs and Sysomos performed when monitoring conversations about global coffee brand Starbucks. We compared over 19,000 online conversations and have written about the following topics...
The Social Media Monitoring Tool With The Most Up-To-Date Results?
FRESHNETWORKS BLOG — Our sixth post from the social media monitoring review 2010 series will look at the issue of data latency. While most tools prioritise key websites to ensure the fastest possible upload of conversations, we found that some tools can take several days before the conversation that’s being held online is available in the tool. This delay is known as data latency...
Finding Influencers Using Social Media Monitoring Tools
WEB METRICS GURU — Social Media Week is over as of Friday night but I didn’t get a chance to write a post about Influencer Identification based on the tools I have access to. As in the other posts in this series, I will place a datafile you can download at the end of this post so you can examine the information for yourself if you want to. And, I did post about Finding Influencers – based on the idea that being influential is function of...
Comparing Social Media Monitoring Platforms For Coverage Of Social Media Week NYC
WEB METRICS GURU — This post is the first in a series of comprehensive comparisons of 5 social media monitoring platforms I have access to which will be part of my course at Monitoring Social Media Bootcamp taking place in London on March 31st, 2010 (two months from today) - Radian6, Alterian/Techrigy, Sysomos, Brandwatch, Biz360 Community Insights...
Related posts:
The Problem(s) With Social Media Monitoring Technologies
NO MAN'S BLOG — Well, they suck. I’ve been meaning to write this post for a long time now and while I’m 2 days behind deadline to give one of my clients another monthly report I have to take a break and spit it off my chest. Over the past 8 months I tried and tested practically all of the key players in ’social media monitoring services’: Radian6, BuzzMetrics, Brandwatch, Attentio, Techrigy (SM2) etc. And I have very few good words to say about them. The few good words will be in relation to the people who work at these companies - these are usually nice people. But the software and service is verging on epic fail - very problematic and clunky solutions wrapped in a big bold shiny (but rather hollow) promises...

