VIRTUAL GOODS NEWS — This week AdNectar announced the results of a recent campaign on Facebook for Jameson Irish Whiskey. The campaign introduced a new type of branded virtual good for AdNectar, one that contained an embedded link to a Jameson Facebook app that asked users to vote for the official Jameson drink of the upcoming St. Patrick's Day holiday. Casting a vote at the Jameson app adds an official Jameson "supporter" virtual gift to a user's profile, shaped like the user's Jameson drink of choice. As of this writing, over 100,000 votes have been cast. The AdNectar branded Jameson goods appeared both in social games that participate in the AdNectar network, and in adult virtual gifting apps like Pass A Drink and Drinks On Me...

VIRTUAL GOODS NEWS — Meez recently concluded its first branded virtual goods campaign, conducted with AdNectar to promote the Hot Pockets brand of microwaveable frozen turnovers. The campaign was centered around virtual gifting, encouraging users of the Meez virtual world to give each other branded goods that their avatars could wear or otherwise show off. Many of the goods were pizza-themed, since one of the most popular Hot Pockets flavors is Pepperoni Pizza...

MARKETINGVOX — A recent virtual goods campaign for Nestle Toll House resulted in more than 1.1 million Nestle Toll House virtual cookies sent, an ad engagement rate of 3% and a 17% purchase intent lift of 17%. For users on Facebook who participated in the campaign that translated into more than 4,300 photos uploaded. The campaign, developed by AdNectar, inserted Nestle Toll House branded cookies into the catalogs of top Facebook applications. As people sent them, an interactive frame customized with their photos appeared in their news feeds. Friends would download the photos and send their own as the campaign widened...

TECHCRUNCH — AdNectar, a word-of-mouth marketing service for agencies and brands fielding campaigns on social networks, announced today that it has reached 2 billion virtual goods served from its platform. AdNectar has clients ranging from Gillette and Funny or Die to Jelly Belly and Snapple/Dr. Pepper. Also, over 10 million virtual goods have been sent between friends on social networks. According to data from AdNectar, campaigns reach scale fast. For example, over 1 million Malibu Rum branded drinks were sent in two weeks; and over 1 million Nestle Toll House cookies were sent for the "Bake some Love" campaign...

IPG EMERGING MEDIALAB BLOG — This week chocolatier Godiva launched a virtual goods based marketing campaign to launch their new "Bakery Shop" selling Godiva Baked Desserts. To introduce the cupcakes, cakes, and gift baskets to consumers, they recruited AdNectar to create branded virtual goods and integrate them into social applications on Facebook—like Birthday Calendar, Willy’s Sweet Shop, and Bumper Sticker...