EMARKETER BLOG — We recently spoke with Jeremy Lockhorn, the director of emerging media and video innovation at Razorfish, about best practices for approaching mobile app development and the importance of thinking about apps as part of a larger mobile marketing ecosystem. Here’s a snippet from the full interview...

THE SOCIAL TIMES — EA is promoting Saboteur, one of their newest console titles, by creating a Facebook quiz application that involves videos and content from the game. The application isn’t a full-fledged game, but does have a quiz element and leaderboards to compete with friends. There are also prizes to the top players, including an all-expenses paid trip to Las Vegas. The game basically asks you to identify details from promotional videos or photos from the Saboteur console game...

HUBSPOT INBOUND INTERNET MARKETING BLOG — The "Your Next Record" contest has all the makings of an absolutely kick-ass idea. Submit your band's songs, promote it using viral marketing tools and techniques, and you have a shot at the greatest prize in the universe: Slash (the legendary guitarist from Guns N' Roses) will write, record and perform your single. You'll also get...

IDG KNOWLEDGE HUB — I have just returned from the Bay Area where last week I moderated a panel of senior marketers on the topic of Social Media within the complex B2B marketing mix. The more I think through the potential for this area, the more excited I become about the contributions that Social Media will eventually make to marketing. What is most promising is that "Social" will help to transform marketing communications into what it should be: a two-way interaction between buyer and seller. Presently, much of our marketing communications is just the opposite: a one-way push of the vendor’s voice. But Social Media is not Marketing...Yet. Mostly, it’s a jumbled mass of dialogue with a lot of static to sort through...

THE SOCIAL TIMES — To be known as a "social game," games need to have a number of elements that encourage player engagement amongst friends.   Players need to be able to interact with their real world friends in many ways: they want to compete, cooperate, show off to and taunt friends. To better understand the ’social’ in social games, we put together a list of the 7 elements that should be included in every social game...