GIGAOM — When it comes to apps, the iPhone platform is now bigger than the Facebook platform, according to a report by Flurry, a San Francisco-based mobile analytics company. Flurry said today that Apple’s iTunes App Store has over 140,000 applications compared to 60,000 apps available on the Facebook platform. "Since the App Store launched in July 2008, 35,000 unique companies have released applications, which translates to 58 new companies launching apps each day," Furry said in its Smartphone Industry Pulse report for February 2010...

SOCIAL MEDIA EXAMINER — When you hear that Facebook is yanking Yahoo from its ranks and inching up on Google’s traffic throne, you can’t help but pay attention. And if you work for a business or own one, it’s likely that social media marketing is on your radar. More and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb. Here are 5 studies that show how Facebook is undoubtedly a leading online social contender and a key tool that is continually changing the landscape of online engagement and fan loyalty...

THE GUARDIAN — Twitter's growth seems to have lost its momentum, according to a new study. Growth in the micro-blogging service's number of users peaked at nearly 20% last April, but had dropped down to 0.15% in December 2009, says a study by Barracuda Networks. Recent web analytics had already suggested that Twitter had reached its peak, as Twitter.com recorded a traffic high in July 2009 and has never reached that level since. According to Compete, Twitter reached 23.5 million users in August 2009 and stayed put. However, as Twitter client applications have grown and have become a bigger percentage of Twitter's user base, the numbers didn't necessarily reflect the actual situation of the micro-blogging service. By using the growth in Twitter users, instead of the site's traffic, the Barracuda study now puts things into perspective...

THE SOCIAL TIMES — Today, Offerpal released the results of a survey that targeted social gamers’ monetization activities.  Specifically, the report found that 29.7% of social gamers do not have the ability or means to pay for virtual currencies with cash, and 53.3% of consumers are willing to engage in alternative payments, like offers, to earn virtual currency. The report also found some other interesting statistics related to monetization behavior...

HARVARD BUSINESS REVIEW — Social media are all the rage in marketing, but should they be? Sure, Facebook is growing fast -- it had more than 350 million accounts late last year, 50 million of which were added in the fall alone. But how much do businesses really influence consumers when they launch pages on the site to attract "fans" and to pepper them with messages and offers? To begin to answer that question, we did the obvious: We set up one company’s Facebook page and measured the effect on customer behavior. Our partner in this experiment was Dessert Gallery (DG), a popular Houston-based bakery and café chain...