EMARKETER — Older web users are flocking to social networks, according to a May 2010 Pew Internet & American Life Project survey. Usage among internet users ages 50 and older nearly doubled during the past year, from 22% to 42%. More specifically, 47% of 50-to-64-year-old internet users and 26% of seniors ages 65 and up indicate that they now use these sites, with Facebook and LinkedIn being the main beneficiaries of the more mature traffic...

EMARKETER — Females are known for being communicators, and their social media usage is legendary among marketers, many of whom focus on targeting women on social sites. But men also care about staying in touch, and do so in much the same way. According to a survey conducted by Ipsos OTX for Askmen.com, Facebook was barely edged out by text messaging as the top way for men to stay in touch with their friends...

ADVERTISING AGE — If you need another reason -- 53 reasons, actually -- to start taking mobile seriously, take a look at this report from Burson-Marsteller and Proof Integrated Communications (where I am managing director of emerging media) on the state of mobile. It has a title, but I like to call it "be mobile or be dust." Here are the key takeaways:...

MEDIAPOST — According to a study presented at a Pivot Conference (in partnership with Extra Mile Research) entitled "Marketers' Current and Future Use of Social Media," 63% of marketers are already investing in social media marketing, and of the 37% that are not currently investing in social media marketing, 62% are planning to invest, including 46% who plan to do so within one year. Other key findings include:...

PEW INTERNET — While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled -- from 22% in April 2009 to 42% in May 2010...