Online Advertising

New Buzzlogic Units Let Advertisers Match Consumers With Content

CLICKZ — Buzzlogic is unveiling a series of new display ad units that feature content pulled dynamically from around the Web, letting advertisers play a role in connecting consumers to the information they are looking for. The new ads, called BuzzRoll, allow advertisers to select keywords that will pull in relevant content from across the Web. Links to that content scroll across the ad unit, where readers can click on them or opt to share them through Twitter, Facebook or other social media...

Marketers Ponder The Worth Of Twitter's Ads

CLICKZ — Marketing industry watchers have been quick to tweet about Twitter ad sightings during recent mornings when they've spotted either a "Promoted Tweet" or "Promoted Trend." Big brands like Disney, Sony, cable TV channel TNT, Nike, and Starbucks are among those to have tested the formats. But, what about the 105 million consumers who use Twitter? Are they noticing those ads? Results from a consumer panel will likely someday shed light on that question. Until then, it's fair game to wonder how the ads are performing...

Facebook Makes It Easier For Developers To Let Advertisers Target Their Users

INSIDE FACEBOOK — This week, Facebook added what we believe is a new feature to the application settings dashboard that lets developers add "Advertising Accounts" to their applications. What is an Advertising account, compared to a normal Admin account for an application? Essentially, those users granted Advertising Accounts for an application are considered authorized to use the "connection targeting" feature to place Facebook Ads targeted to users of that app...

Disney Is Twitter’s First @Earlybird Sponsor

MASHABLE — Twitter has just launched its first @earlybird exclusive offer with Walt Disney Studios. The promotion is in conjunction with today’s release of The Sorcerer’s Apprentice. U.S. @earlybird or @DisneyPictures followers can get a special 2-for-1 deal on tickets for a limited time. A free movie ticket ($12 value, at least at my local cineplex) is a pretty sweet deal and it’s also a great test case for Twitter’s new @earlybird program. On its blog, Twitter says that it has a great lineup of deals from partners like Groupon and Gilt Groupe, plus its own advertising partners...

The @Earlybird Catches The Tweet: Twitter's Newest Revenue Idea

MEDIAPOST — Even if Twitter can't seem to kill the fail whale -- maybe its engineers could be used to save animals out at that oil spill, come to think of it -- it's still swimming in the right direction with its continuing attempts to build viable revenue streams. The latest is the @earlybird Twitter account, which shows that while monetizing Twitter in an organic way is harder than it has been for Google, it shouldn't take a rocket scientist to figure it out, either. As is so often the case, the best ideas are the simplest. Here's the lowdown on how @earlybird works: if you follow the @earlybird account (which is at more than 15,000 followers at this writing), you will get tweets about exclusive deals from Twitter's (as yet unnamed) advertising partners...